PARIANI SADDLERY: A CENTURY OF TRADITION,
The long history of Pariani Saddlery started in 1903 in Corso Vittorio Emanuele, a stone’s throw from the Cathedral of Milan, there was a shop called “Mode Pariani, Biancheria Confezionata su misura, camicie, cravatte e guanti. Articoli inglesi” (Pariani Fashion, tailored clothes, shirts, ties and gloves – English articles)
THE TURNING POINT
The love of quality products, the attention to detail and the never-stopping demands of some of his customers who kept asking why, instead of buying saddles from England, he didn’t produce his own pushed Adolfo Pariani, head and soul of Mode Pariani, to start what would become a sort of fairy tale.
In Adolfo Pariani’s opinion things were either done well or better not done at all. For this reason he asked for the help of the greatest of all riders, Federico Caprilli who, in those years, was working on his equestrian revolution. Pariani needed advice, Caprilli needed a saddle that could help him turn into reality his studies about a kind of riding that would follow and not contrast the way horses move.
AN INNOVATIVE SADDLE
This is how the magic started and the Pinerolo saddle, named after the town where the famous Cavalry School had its quarters, was born. This saddle turned out to be so innovative that in the following years its features were studied in England. Pariani was the first Saddlery in the whole world that used a saddle tree that was flexible which meant it was elastic and shock-absorbing.
Since then the history of Selleria Pariani is full of names that greatly influenced the Twentieth Century and not only in the equestrian fields: at first a long list of Cavalry officers that spread Caprilli’s philosphy all over the world and then personalities such as George Patton, Ronald Reagan, Queen Elisabeth II… together with many notable riders in Italy and abroad.
THE WINNERS’ SADDLE
Pariani Saddlery widened its experience through the years and opened to new fields. As a result the history of horse-racing is full of enterprises where the Pariani saddles played an important role. Horses such as Nearco and Ribot achieved their record wins and became legend with a Pariani saddle on their backs.
THE STORY CONTINUES …
Still faithful to its more than a century old tradition, Pariani – born from radical innovation – ceaselessly works on research and studies tailor-made solutions for the needs of each and every customer. This is why Pariani relies on the expertise of professional riders who are the first to test its saddles. Today Pariani is the only saddlery in Italy – and one of just a few in the entire world – to create custom saddles, entirely hand-made, in its workshop in Milan.